MUTE DISTRACTIONS

WORLD HEALTH ORGANIZATION

Selecting music is the most common cause of distracted driving. To spread awareness about the consequences of distracted driving, an integrated campaign was created using music as its driving force.

RADIO

SFX: RADIO TUNING

MUSIC: READY TO DIE - THE NOTORIOUS BIG

VOCALS: I'm ready to die (Yes, I'm ready)

SFX: RADIO TUNING

MUSIC: DIE YOUNG - KE$HA

VOCALS: We're gonna die young. We're gonna die young.

SFX: RADIO TUNING

MUSIC: IN MY TIME OF DYING - LED ZEPPELIN

VOCALS: In my time of dying, want nobody to mourn, all I want for you to do is take my body home.

SFX: RADIO TUNING

SFX: CAR CRASH

ANNCR: Selecting music is the leading cause of distracted driving. Mute distractions while driving. A message by the World Health Organization.

SPOTIFY

During distracted driving awareness month (April), the World Health Organisation will collaborate with Spotify to inform about the dangers of distracted driving through Spotify's Genius lyrics function.