50 YEARS OF A CLASSIC
2018 was the 50th anniversary of McDonald's most classic burger, the Big Mac. In collaboration with Netflix, McDonald's will release its own curated playlist called 'Mcflix'. This playlist contains classic movies from 1968, the same year the Big Mac was born. Each classic movie poster will be renamed and redesigned with a little hint of the Big Mac.
While watching one of these classics, users will have the option to pause their film and order from McDonald's directly through Netflix, allowing them to truly enjoy a classic with a classic.
AD: Rachel Fleisher
CW: Giovanna Ribeiro